Realizing the importance that you get the word out about your facilities or programs based on the special interests of your customers, Customer Dynamics, the client portion of Recreation Dynamics has been developed to enable you to easily identify any demographic you wish to target – youth, adult, families with children, senior citizens, groups and others. You can deliver customer-specific marketing to any audience. Plus with the click of a mouse or tap of a keyboard, you can track every aspect of customer visitation or participation, individually or by market segment. This allows you to build an informative marketing database with demographic information that guarantees the effectiveness of your marketing and sales efforts.
Integrated photo-ID and membership card functions
Automatic address validation and normalization
Create households to easily group customers and their relatives together for family marketing
Create email lists based on predefined criteria
Promotion based marketing including promo codes and discounts